#MoreThanAGame sparked a global conversation highlighting the transformative power of sport, and with the support of influential sporting personalities and government stakeholders, it generated over 40M impressions globally. […]
UNOCT #MoreThanAGame
Project Category: Campaign
UNICEF World Children’s Day 2022
Rooftop partnered with UNICEF HQ to create a captivating hero video celebrating World Children’s Day. The video was released in conjunction with the 2022 Soccer World Cup, with a key emphasis on the importance of teamwork and coming together for children’s rights. […]
UNICEF #OnMyMind
To mark Mental Health Month in October 2021 and 2022, Rooftop worked with UNICEF HQ to help address stigmas, and acknowledge the importance of mental health and wellbeing in our everyday lives. […]
GSMA
In 2023, GSMA approached Rooftop to help create an awareness campaign that would build excitement around the release of the State of the Industry Report on Mobile Money, and help it to reach as many industry role players and stakeholders as possible. […]
UNICEF COVAX
In mid-2021, UNICEF approached Rooftop to create a campaign to support the organisation’s efforts to help deliver COVID-19 vaccines to every community around the world. […]
UNESCO Internet Conference
Rooftop was tasked with bringing the conference to the attention of the broader public through a digital marketing and awareness campaign. […]
WHO 75 years
Rooftop was approached to help develop an international anniversary campaign which would be rolled out over the period of a year across all of WHO’s channels and media platforms. The campaign would run from 7 April 2023 (World Health Day) until 7 April 2024. […]
World No Tobacco Day 2022
Our brief from the World Health Organization was to increase public awareness about the environmental impact of the tobacco industry on our planet. […]
World Mental Health Day 2022
The Pan American Health Organization (PAHO), serves as the regional office for the World Health Organization (WHO) as it works with countries to improve and protect people’s health. They approached Rooftop with a goal of developing a multi-national campaign that could speak into the topic of mental health with a focus on World Mental Health Day. […]
World Humanitarian Day – The Human race
In the lead up to World Humanitarian Day (WHD) 2021, Rooftop partnered with the UN Office for the Coordination of Humanitarian Affairs (UNOCHA) to develop and drive an ambitious campaign focused on the climate crisis, seeking to build global solidarity on behalf of vulnerable communities facing the immediate and devastating consequences of climate change. […]
