Our brief from the World Health Organization was to increase public awareness about the environmental impact of the tobacco industry on our planet. […]
World No Tobacco Day 2022
Project Category: Advocacy
World Mental Health Day 2022
The Pan American Health Organization (PAHO), serves as the regional office for the World Health Organization (WHO) as it works with countries to improve and protect people’s health. They approached Rooftop with a goal of developing a multi-national campaign that could speak into the topic of mental health with a focus on World Mental Health Day. […]
World Humanitarian Day – The Human race
In the lead up to World Humanitarian Day (WHD) 2021, Rooftop partnered with the UN Office for the Coordination of Humanitarian Affairs (UNOCHA) to develop and drive an ambitious campaign focused on the climate crisis, seeking to build global solidarity on behalf of vulnerable communities facing the immediate and devastating consequences of climate change. […]
Zero Hunger as a way of life
Rooftop and UNESCO worked together to launch an ambitious campaign to Keep Girls in the Picture, promoting girls’ continued learning during school closures and their return to the classroom when schools reopen. […]
Coping with COVID
UNICEF and Rooftop’s Coping with COVID series was an unprecedented campaign made in unprecedented times, with no film crew, no fancy equipment and only virtual contact with the protagonists: 16 teenage girls from nine countries across the world. […]
No paper, no identity, no life
UNICEF and the European Commission partnered with Rooftop to raise awareness on birth registrations in Africa.
6 out of 10 children in sub-saharan Africa do not have a birth certificate. Without a birth certificate, a child does not have access to the essential services they need. Without that piece of paper, they do not have an identity. […]
Vaillante
Vaillante is Rooftop’s award-winning 3 part miniseries, long format storytelling specifically designed for entertainment. It’s played at festivals worldwide, had several international cinema screenings and has also been broadcast on Canal plus. […]
#ProtectJournalists
With Rooftop’s support, UNESCO launched a global multimedia campaign for the International Day to End Impunity Against Journalists in November 2020. […]
World Health Day
In the run-up to World Health Day 2022, the World Health Organisation commissioned Rooftop to run an integrated campaign that highlighted the link between health and our environment. […]
#TobaccoExposed
In the run up to World No Tobacco Day 2020, WHO commissioned Rooftop to run a digital campaign exposing the tobacco industry and the systematic, aggressive and manipulative tactics it uses to attract a new generation of users. […]
