Ukraine: Meet the heroes risking everything to deliver healthcare in crisis

THE BRIEF

The Global Fund came to Rooftop to tell the story of the health workers who refuse to let conflict and destruction get in their way.

Every day, Dr. Yulia Tatianchenko and her driver Dmytro navigate war-torn streets. Their mobile clinic carries essential HIV and TB treatment to the people who need it most.

THE SOLUTION

Ukraine has been one of the most documented conflicts of recent years, and many audiences have grown tired or disconnected from the issue. Our approach was to dive into the everyday lives of the people working and living in Ukraine. To share their humanity in a way that helps audiences connect with them again. Working alongside the Global Fund and a Ukrainian film crew, we transformed hours of raw footage into a three-minute emotional journey. We focused on the moments between the words: a glance exchanged between a man and his wife, the quiet unguarded details that speak more about resilience than any statistic could.

THE FILM

THE IMPACT

Released on World TB Day, the film made an impact across global health networks and beyond – inspiring action and deepening support for healthcare delivery in conflict zones. This was a story about war that connected audiences to the determination of the people in Ukraine, rather than the scale of the destruction around them.

THE DETAILS